Royale Giant is now BAE Athletica

Philadelphia, PA - Release: January 24, 2020. For Immediate Release

Royale Giant, a the entertainment brand and apprale company, today announced a major rebranding to reflect the company’s evolution into modern athletic wear and fitness content. The holding company formerly know as Royale Giant will now operate as BAE Athletica.

Meshach Abednego, chief executive officer at Royale Giant (now BAE Athletica) said, “Our consumers have been facing a remarkable rise in social concerns and lifestyle needs, with a need to execute customer-centric strategies across multiple channels with real-time technologies, across the globe.”

“Typically, leading brands have looked to dozens of partners to help navigate this complexity, ” adds Meshach, “our vision has been to methodically build out the services, content and apparel selections to address this acute need in one place. We’ve put together the deepest and richest end-to-end brand offering in the market to drive consumer satisfaction. With this launch, we are now unifying all these assets behind a clear, clean revitalized brand.”

“The best way to illustrate the new BAE Athletica is to experience the content and apparel selections we are offering our consumers. We have had success harnessing the power of rich designs, groundbreaking apparel technologies, engaging creative and transformative ideas to create a meaningful connection with our audience,” says Meshach.

The rebranding includes a top-to-bottom redesign of the company’s website, logo, graphics, communications and correspondence. BAE Athletica’s new brand assets include a simplified, black-and-white logo, along with a new website and other visual communications that utilize simple, bold graphics to connect with the fitness and yoga lifestyle community.

Contact info:
Name: Meshach Abednego, Chief Executive
Organization: BAE Athletica
Company URL:
Address: 701 Cathedral Road, Suite 45 - 260 Philadelphia, PA 19128-2111
Phone: 202-827-6925